![helvetica now redesign helvetica now redesign](https://i0.wp.com/hyperallergic-newspack.s3.amazonaws.com/uploads/2019/04/MT_This_is_Helvetica_Now_03_2560x1800_AS.jpg)
Helvetica Now Variable is a more robust version of Monotype’s Helvetica Now released in 2019. What makes this new Helvetica Now Variable different and better than Monotype’s Helvetica Now redesign in 2019? Monotype shaped Helvetica to be accessible for applications that need responsive typography– it’s a very modern approach." "With the ability to blend weights, sizes, and new compressed and condensed widths, Helvetica can be used in new and expressive ways. Monotype shaped Helvetica to be accessible for applications that need responsive typography– it’s a very modern approach. With the ability to blend weights, sizes, and new compressed and condensed widths, Helvetica can be used in new and expressive ways. The beauty of Helvetica Now Variable is that it breathes new life into what many consider to be a classic. Some people hate blue denim, and some can’t live without it. BMW, Crate & Barrel, Motorola, North Face, and Target all use logos made up of the Helvetica typeface.ĭue to its ubiquity, it’s natural that people will have strong opinions. Helvetica has a longstanding presence and use across many industries. It’s everywhere for a reason – it works well for so many different things. We talked to Monotype’s Creative Type Director Terrance Weinzierl to learn more about the Helvetica Now Variable: “for everyone, everywhere, for everything.” We imagine that the conversation will continue with the latest Helvetica redesign brought to you by type designers at Monotype Studio – Helvetica Now. There are not many typefaces worthy of documentaries, and every new iteration of Helvetica is followed by discussion and debate amongst designers. So, let's talk about typefaces, namely Helvetica - an unparalleled classic or the bane of a designer's existence, depending on who you speak with. Typography has always been supported by The One Club for Creativity, and that's even more true since our merging with the Type Directors Club.
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Discussing Helvetica Now with Monotype's Terrance Weinzierl